Welcome everyone to another edition of A & R Officers’ Corner, where we once again try to answer the thorniest of questions about the mechanics of the music industry. Today, we go back to a real doozy, a point that’s been debated for as long as the marriage of art and commerce has existed. And that question is: Should singles released from an album serve as a gateway to what listeners can expect from an album, or should they purely be focussed on getting the public’s attention as a means of potentially luring them into buying the album, even if that ends up being something they didn’t expect?
If Kurt Cobain had been happy to write and record three Smells Like Teen Spirit-alikes alongside 9 or 10 tracks of whatever noisy, discordant, abrasive music he wanted to make on subsequent Nirvana albums, then maybe the course of his life would have taken a different turn. I’ve not been able to establish whether Dr. Phibes and the House of Wax Equations were deliberately trying to fool record buyers with the single releases that led up to their second and final album, Hypnotwister, or whether they were following a plan to put accessible material out there ahead of unleashing the ball of fury that large parts of the album are made up of. I’ll be posting again about some of the tracks that best summarise the vibe of Hypnotwister, in the coming months, but having first suggested that they were trying to channel a spacier Red Hot Chili Peppers vibe with the November 1992 single, Misdiagnosedive, Dr. Phibes and the House of Wax Equations now stepped on to The Verve’s * territory with the spacy and contemplative Moment of Truth.
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